Big Data MBA: Driving Business Strategies with Data Science

2015 | ISBN-10: 1119181119 | 312 Pages | EPUB true | 13 MB

Integrate big data into business to drive competitive advantage and sustainable success

Big Data MB

Business stakeholders no longer need to relinquish control of data and analytics to IT. In fact, they must champion the organization's data collection and analysis efforts. This book is a primer on the business approach to analytics, providing the practical understanding you need to convert data into opportunity.

Understand where and how to leverage big data
Integrate analytics into everyday operations
Structure your organization to drive analytic insights
Optimize processes, uncover opportunities, and stand out from the rest
Help business stakeholders to "think like a data scientist"
Understand appropriate business application of different analytic techniques

If you want data to transform your business, you need to know how to put it to use. Big Data MBA shows you how to implement big data and analytics to make better decisions.

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